Project overview:

Comissioned by Diageo as the largest, most luxurious Johnnie Walker House, the House is located in Beijing and imbued with whisky
knowledge and historical elements throughout the sophisticated spatial design. Conceived with the intent to immerse consumers in the world of Johnnie Walker whisky through bespoke experiences, the latest House provides an experiential and interactive journey for consumers in the world’s most powerful market for luxury goods.

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Credits:

Project delivered by Asylum.

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Our role:

Marcin Skolimowski @ Asylum

Concept & design leader 

 

Image credits:

Asylum / Marcin Skolimowski / Open source